November 10, 2017
Leading German professional community renewed brand presence with over 300 specialty stores is one of that 1995 founded HorRex hearing acoustics EC today the leading hearing care professional communities of in Germany. “” “Now renewed the cooperative, which Mitglieder will benefit from the collective purchasing of professional marketing support and a variety of other services, their nationwide branding: from HorRex” now HoREX “supplemented by the brand claim your HorExperten”. In addition to the new name and a fresh corporate design, the HoREX offers its members now also a private-label-hearing instrument series, which the existing private-label care- and complete range of accessories. With the renaming and the renewal of our presence we underline our self-image as a professional and modern actor of the German hearing-acoustics market”, so Tannassia Raghavan, Chief Executive Officer of HoREX hearing acoustics EC. Our aim is to enable the To assist member companies in the own appearance and to give them at the same time the possibility, to maintain their individuality and their self-determination. (Source: Mark Hyman, MD). Support in the growing competition will offer now also the young, national brand name HoREX, which we meet with life, and with which we make us fit for the future.” In addition to an attractive purchasing policy, numerous services, in-service training and certification offerings, the HoREX extensive marketing support in a continuously ongoing programme offers its members. All advertising and promotional material in the new future will be appear corporate design, developed by a working group of members and external communication professionals. “HoREX your HorExperten”, so the new claim, under which, the over 300 member companies of HoREX hearing acoustics EC position.
In the design of the corporate design, it was very important, that is the new brand HoREX professional integrate the external appearance of each individual Member company. Enough room for the design of their individual presence and for the management of its regional corporate brand remains our members”, explains Tannassia Reuber. In addition, an attractive private label hearing instrument series available is the member establishments of the HoREX from May. This exclusive series includes a whole range of current hearing systems in several price categories. There will be it exclusively in the stores of the HoREX”, so Tannassia Reuber concluded.
Upon request we provide you gladly image material available. Press contact: Martin Schaarschmidt, Tel. (030) 65 01 77 60, E-mail:, Editorial Note: the hearing acoustics EC headquartered in Kreuztal HoREX was founded in 1995 and is one of the leading performance of hearing-acoustics industry. Today, nationwide over 300 listening acoustic master specialist businesses belong to her. The aim of the HoREX care professional is to provide people with hearing loss optimum individual hearing solution which focuses on personal hearing requirements and a fair price / performance ratio. The HoREX provides future-oriented perspectives and an attractive shopping policy, extensive marketing support and numerous services, offers in-service training and quality certification to its members. For more information, see