Google Smartphone

Around 400 experts discussed the influence of the mobile Internet on the sales and marketing concepts of trading last week on the EHI technology days in Cologne. “Berlin, November 09, 2010 – OLAF Schrage, Douglas Informatik and service GmbH, called Managing Director the Smartphone as information weapons in the hands of the consumer”, according to a report of food newspaper. BITKOM President Rene Schuster confirmed in a press release: cell phones increasingly become all purpose devices, telephony is just a function among many. “For some users, and not even the most important”. The key word is augmented reality”, to German advanced reality.” This term describes the computer-based extension of the perception of reality. For example, With the Smartphone, the customer in the supermarket can scan the barcode of a packaging. Over the Internet, finally comparison prices created and displayed on the mobile phone. The customer where he can make the best bargain white spot.

So-called QR-codes, pixel squares to the photographing, could conquer soon the fresh counters of supermarkets. People such as Gina Ross would likely agree. Matthias Harsch, a spokesman of the Balinger system provider Bizerba business management said a cooperation project with the company mynetfair: control during a matching white wine may be on fresh counters to display of modern PC scales, for example, recommended the purchased fish. The customer scans the related QR-code of the scales display, so it is forwarded directly to the website by mynetfair and there receives detailed information to the respective articles or other, appropriate types of white wine”. “Rudiger Gollucke, CEO of mynetfair, is convinced: the future of dissemination of information lies in the Internet and mobile marketing, also for the retail”. Today, every fifth mobile phone users has a Smartphone.

These showed the current BITKOM Web Monitor, a representative survey by Forsa on behalf of BITKOM. The Smartphone usage is currently most prevalent in the age group of 14-29 Year olds. Here, more than one in three mobile phone users have such a mobile phone. The 30-44 year-olds every fourth, the over 60 years finally only seven percent. 22 percent of those polled could incidentally did not say whether your mobile phone can be described as a Smartphone. Forsa surveyed 849 mobile users by phone. Throughout the world is roughly same relation: every fifth mobile phone, which is sold, is now a Smartphone. Thus the Smartphone sales in comparison was to the market researchers of the Institute Gartner 2009 nearly doubled. It divided the Smartphone range according to the operating system, 2010 most devices were sold in the second quarter, that run on Symbian (41.2 percent), followed by research in motion (18.