IB-DAY 2009 – Dedicated To Customer Relationship Management

Students of the FH Dortmund host business Symposium Marc Gelautz – customer relationship management vision or illusion? “this issue should be at the this year’s international business day 2009 (short: IB-DAY 2009) be answered.” The organizers of the held eight years economic symposium invite, on May 8, 2009 from 9:00 to 17:00 at the banquet the Harenberg city center near the Dortmund central station. The IB-DAY is organised by dedicated students of the degree programme international business”of the Dortmund University of applied sciences as well as the FAWi e.V., the Association of friends and graduates of the Faculty of economy. This year’s theme of customer relationship management”(CRM) as theme, offers a great diversity and invites you to discuss the various aspects and approaches of customer relationship management. Interesting lectures and workshops, as well as in the common lunch questions as for example revolves around: CRM is a pure marketing tool or can The company philosophy are customer orientation? There is potential for conflict between current and future-oriented CRM and data protection measures? CRM leads to measurable results? CRM success is reflected in improved sales figures? Held across an orientation to the customer? Concrete applications look like? What are the technological requirements arise? Influence technological progress on the development of CRM? Also for the this year’s event again high-level speakers from major, nationwide and internationally operating companies have announced, that take a position in the dialogue on the complex subject of customer relationship management. This year representatives of the MLP, Douglas holding, participate in expert consulting ag, IBM, key performance Ltd, IMAGIN Prof. Bochmann AG, Dresdner Bank, itemis ag and NXP semiconductors Germany GmbH e.on Ruhrgas, ec4u.

The IB-DAY aims first and foremost to promote – the communication between all participants and the exchanges between academic talent and companies Speakers is so central. At the student-friendly price (9, 11 in person in advance) of the IB-DAY offered the participants an informative and lively event. Individual lecture blocks enables each participant, to put together his individual programme itself. But not only students of economics are invited to the IB-DAY 2009 to take part in, but all those who are interested in current issues of the international economy. Further details are to the event and ticketing information can be found at.