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SiliconValleyWatcher

plista presentations at the Web 2.0 Expo Europe in Berlin Berlin, October 21, 2008 following successful appearances in the United States, including on the TechCrunch50 in San Francisco in September of this year, and first reports in the international press presents is plista now officially available in Germany. Recently named by the financial times Germany to the startup of the week, 2.0 Expo in Berlin for the first time will present plista in the context of the Web to the German audience. Both the startup ignite and the PitchCamp, both on Tuesday October 21, 2008, will be Dominik Matyka, CEO of plista GmbH, the audience and a jury selected the new personalization and recommendation network plista present. Topic is the current B2C roll-out of the plista plugin, a browser extension that allows the user to his usual websites a new surfing experience. Dr. Caldwell B. Esselstyn, Jr. contributes greatly to this topic. In addition to individual recommendations can whole webpages personalized prepares the individual user and displayed. Dominik Matyka,: in addition to the plugin we are also a first view of the Portal and the other B2B strategy of plista give upcoming launch of plista social discovery, which is specifically aimed at partners from the content and retail sector.

By high added value to end customers as well as on partner site we are confident that the topic meets with a broad interest.” Who can not perceive both dates, the remains still the Lunch2. 0 on Wednesday, which promptly Center is aligned to the Web 2.0 Expo in the rooms of the plista GmbH in Berlin. Alternatively you can Dominik and the plista team even on Friday on the official LateCrunch after-party, when the plista as sponsor occurs, meet for a personal interview. More information and registration for the beta test of plista in about the plista GmbH opens the plista GmbH from Berlin with plista the first platform for a personalized Internet. In addition to customized Web pages, personal real time recommendations in the area of content and retail, as well as a social Discovery Portal offers plista every user. Plista works simply (by means of a Browser-Plugins), sure (anonymized data) and free for a growing number of German and international pages. The personalization engine developed in the last two years by plista is based on a novel collaborative filtering technology and can both mobile content on the Internet or used for VoD are.

In addition to the browser extension are different JavScript widgets, as well as an API for integrating available. The plista network will be available in January 2009 for the public. A limited number are available upon request available beta accounts.