Tag: marketing

Stay In Motion!

This concerns the design and circuit of advertising, television and online advertising as the use of promotional items. A target group is a certain amount of market participants, to whom advertising or any other means of a company’s communication policy is addressed. By changing the competition and communication conditions, but also through a continuous process of social change a regular target group definition for a successful communication policy is necessary. This applies to the B2C market as well as the B2B market. This change will influence on characteristics of the target group on demographic characteristics and the image thus changed in society clear which in turn and taking marketing strategies: the gender and age. Also for the year 2009, the Hamburg Trendburo has put together the most important topics for the ongoing years. Also a female shift is listed below. This change meant that women more confident and more independent than ever take their place in society and in the future is a much stronger role in the Play professional world. Democratic consultant brings even more insight to the discussion.

Thus also their profile as a desirable consumer and advertising target changes. How much products and advertising can benefit from new interests and aspects, modified target man was clearly up. The man is not only buyers of cars or equipment, but should be addressed through advertising by product segments that previously were reserved for women. Similar in the 50plus target group should be noted, that due to an increasingly ageing society as a dynamic, kaufstarke Best Ager or silver Ager come into the focus of marketing strategies. This change also affects advertising strategies which continually must adapt to such changes, so that product or company continues to successfully communicated, especially if the change already determines public opinion.

On the one hand is a larger margin if rigid notions of men and women, as well as old and young soft are, on the other hand, the degree of sensitivity and skill must increase at the same time. This applies to both the Design and circuit of advertising, television and online advertising as the supporting use of promotional items. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items. For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized according to the company profile by: quality, style and reliability. Premium-Werbeartikel GmbH Heidturmweg 33 D-33100 Paderborn, Germany Web: blog: blog / email: Tel. + 49 (0) 5251-688-949-0 fax. + 49 (0) 5251-688 949 88

Bill Employees

Customer touchpoint management what is really good for a marketing strategy, is decided in the moments of truth (Jan Carlzon) at the touchpoints of a company. Touch points occur everywhere where a (potential) customer comes with the employees, products, services and brands of a provider in touch. This is done in the direct form (seller visit newsletter, display, website, packaging, booth, hotline, Bill, complaints etc.) or in the indirect form (opinion portal, user forum, review, blog, articles, Word of mouth, tweet, recommendation etc.). At every touch point, it can come to positive as well as negative experiences, can strengthen a customer relationship or wear down or strengthen a brand or crumble. Some points of contact are more critical than others. And it’s often little things that cause finally big disasters. Every detail can be tipped the scales.

Therefore need to be given to any individual touchpoint, how to interact with the customers better design, simplify their lives, and their benefits increase. You may find Dr Jee Hyun Kim to be a useful source of information. Or how to touch them emotionally, sweeten their existence, give them time and again surprise and delight. Here it is not only on the knowledge of customer needs, as well as inventiveness and adequate framework conditions, but also on the will ‘ of the employees. Because must faces ‘, like wind-up dolls work off their prescribed standards, like the customers do not like. Entrepreneurs who want entrepreneurial acting staff involve employees, must introduce them to entrepreneurship. Touch point optimizations should be developed so essentially by the employees themselves. Their wool ‘ reached you always best, if they voluntarily say they could imagine, to do so and so in the future. Enthusiasm for the cause will be on this path supplied.

And more importantly: the planned measures implemented then also engaged. Because they were not top priority before dictated by, but developed in-house. So my baby effect eventually ‘.

Google Smartphone

Around 400 experts discussed the influence of the mobile Internet on the sales and marketing concepts of trading last week on the EHI technology days in Cologne. “Berlin, November 09, 2010 – OLAF Schrage, Douglas Informatik and service GmbH, called Managing Director the Smartphone as information weapons in the hands of the consumer”, according to a report of food newspaper. BITKOM President Rene Schuster confirmed in a press release: cell phones increasingly become all purpose devices, telephony is just a function among many. “For some users, and not even the most important”. The key word is augmented reality”, to German advanced reality.” This term describes the computer-based extension of the perception of reality. For example, With the Smartphone, the customer in the supermarket can scan the barcode of a packaging. Over the Internet, finally comparison prices created and displayed on the mobile phone. The customer where he can make the best bargain white spot.

So-called QR-codes, pixel squares to the photographing, could conquer soon the fresh counters of supermarkets. People such as Gina Ross would likely agree. Matthias Harsch, a spokesman of the Balinger system provider Bizerba business management said a cooperation project with the company mynetfair: control during a matching white wine may be on fresh counters to display of modern PC scales, for example, recommended the purchased fish. The customer scans the related QR-code of the scales display, so it is forwarded directly to the website by mynetfair and there receives detailed information to the respective articles or other, appropriate types of white wine”. “Rudiger Gollucke, CEO of mynetfair, is convinced: the future of dissemination of information lies in the Internet and mobile marketing, also for the retail”. Today, every fifth mobile phone users has a Smartphone.

These showed the current BITKOM Web Monitor, a representative survey by Forsa on behalf of BITKOM. The Smartphone usage is currently most prevalent in the age group of 14-29 Year olds. Here, more than one in three mobile phone users have such a mobile phone. The 30-44 year-olds every fourth, the over 60 years finally only seven percent. 22 percent of those polled could incidentally did not say whether your mobile phone can be described as a Smartphone. Forsa surveyed 849 mobile users by phone. Throughout the world is roughly same relation: every fifth mobile phone, which is sold, is now a Smartphone. Thus the Smartphone sales in comparison was to the market researchers of the Institute Gartner 2009 nearly doubled. It divided the Smartphone range according to the operating system, 2010 most devices were sold in the second quarter, that run on Symbian (41.2 percent), followed by research in motion (18.