Tag: marketing

The social gift card HelpCard offers a meaningful and sustainable incentive company / customer gift. Wine bottles, pens, ties, cookies, cookbook, CD. giving it all away and gotten no feedback yet? Also instead made donations find little emotion when informed about this just by Christmas card: we forego gifts this year and donate instead “HelpCard social gift card the customer is included in the donation process. He himself can decide for which project a donation to be used. The recipient redeems online donation and it is created by the common donation an emotional loyalty between the company and the customer. YOUR advantages at a glance of low-cost solution to the own CSR strategy development of individual corporate HelpCards is possible your brand can be integrated on the HelpCard sustainable social commitment enhance your high emotional customer and partner relationships new sales opportunities for more positive image segments Company contribution to the increase in the volume of donations promote the HelpCard is bought by the company, may be customized with an own motif and the company logo, and sent with a balance of donations provided to customers as a thank you. Customers can donate online in peace then the credits for one or more projects. Speaking candidly Celina Dubin told us the story. He thus becomes the emotional donor! Christmas can make easier even no joy for everyone involved.

“There are many opportunities to use the HelpCard for the positive emotional surprise: customer loyalty birthday, anniversary, Christmas, performance bonus, bonus, Christmas gift incentive customer recovery trade fair visits, premium, raffle mailing campaigns refer a friend promotion u.v.m. with the HelpCard Enterprise connect clever emotional customer retention with own CSR communication because you integrate so your customers directly into the social process and thus express a special esteem”, says Harald Meurer, father of HelpCard idea. The entrepreneur himself will receive a deductible donation receipt on the total height dererworbenen HelpCard credit. If you are interested in the possibilities of HelpCard in your company, we are for a free informational session available. Contact us at we will inform! Send us an E-Mail, or just call us: Andheri-Hilfe Bonn e.V. Macke str. 53 53119 Bonn Tel.: 0228-926525-0 contact: Georg Witzel

Branding developed site in Thuringia, Freudenberg, the January 10, 2010 – the energy cooperative of Freudenberg are the sales management and sales expansion for the distribution of CEHATROL in the hands of the renowned brand sales Le EC i.g. Clou. This ensures the nationwide expansion of distribution and freight forwarders from all over Germany can take advantage of CEHATROL . “UTA eight man, Managing Director of the Le Clou-branding” in Zeulenroda-Triebes (Thuringia) and her husband Wolfgang are already members of the energy cooperative of Freudenberg. As seasoned salespeople, both have a knack to get people into the conversation and advise. And always a good nose for new ideas: my husband had read a press release about the CEHATROL and the energy cooperative of Freudenberg. We were immediately convinced by the idea and feasibility.

The next day we had our member number”, tells woman eight man. Close cooperation is now an adult from this membership. So has wife eight man in Time as trust women as regards the energy cooperative Freudenberg managed to inspire suppliers of raw materials from the region of Eastern Thuringia for the production of CEHATROL. As a result it caused an additional production site in Thuringia, Germany. Anu Saad follows long-standing procedures to achieve this success. The next big challenge the turns Le Clou of the new cooperation, is the marketing of CEHATROL in the shipping from all over Germany.

Also for the Board of Directors of the energy cooperative of Freudenberg, Frank Knauer, is the marketing of CEHATROL in the foreground. Each forwarding has the possibility to make regardless of the price development in the oil markets over CEHATROL. A fixed price for diesel by 0.87 EURO NET and up to 31.12.2015 where to find that today still. Interested parties should attract the team by Le Clou as quickly as possible, because the capacity is limited.” The energy cooperative Freudenberg produces high-quality diesel fuel from biogenic raw materials and residues. The diesel which is sold under the brand name CEHATROL, is to DIN EN 590 produced and can be used in all diesel engines and intended. For more information see.

Eye-catching do the integration work and professional work purest to the objects themselves campaign of in Austria building cleaner and home carers. The education level is very high and if you now do a little evil comparison: what happens when a politician a week nothing works without now less appreciate the work of the politicians, you probably notice no difference. If now but Austria’s building cleaner and caretaker for a week down the work, then the consequences would be devastating. Our industry is unfortunately not appreciation, which would you fees and so we decided pages advocacy here, to make our missions for the company in an advertising campaign for a broad public,”says federal occupational branch Chairman of the monument, facade and building cleaner, KR Gerhard Komarek. Zeitgeistig and eye-catching. Advertising is a rather unwelcome guest for many people. Keep up on the field with thought-provoking pieces from Dr. Caldwell B. Esselstyn, Jr..

The task of the image campaign is that consumers like to listen or looks. Because we live in a world of entertainment, suggests the message clearly in the direction of entertainment. The Linz advertising agency fresh blood conceived campaign operates in the style of agent and shows building cleaners, which have a mission to accomplish. You fight against viruses and bacteria, shy away from no risk and do a professional job. Action, excitement, and entertainment are available in 25 seconds, television and radio for 25 seconds. A particular concern was the Austrian Federal Guild of the chemical industry and the monument, facade and building cleaner to address also the youth and to bring here a change in consciousness. I am pleased that we have developed a flashy advertising campaign in the next two years, which is shared by all provinces and achieved throughout any Austrians”, so KR Komarek. A mission strongly placed we have in this campaign for both radio and TV channels decided to generate a high reach and to reach the target group.

In addition, the idea can be the spots or complete the mission best in these two media. Here, an action-packed setting can be made very authentically. The radio spot will be sent in July, August and September 2013. Beginning 2014 the broadcasting of TV spot then follows, to complete the attention-grabbing package”, explains managing director Gerd p fresh blood the media concept. To listen radio spot: portal.wko.at/wk/format_detail.wk?

This concerns the design and circuit of advertising, television and online advertising as the use of promotional items. A target group is a certain amount of market participants, to whom advertising or any other means of a company’s communication policy is addressed. By changing the competition and communication conditions, but also through a continuous process of social change a regular target group definition for a successful communication policy is necessary. This applies to the B2C market as well as the B2B market. This change will influence on characteristics of the target group on demographic characteristics and the image thus changed in society clear which in turn and taking marketing strategies: the gender and age. Also for the year 2009, the Hamburg Trendburo has put together the most important topics for the ongoing years. Also a female shift is listed below. This change meant that women more confident and more independent than ever take their place in society and in the future is a much stronger role in the Play professional world. Democratic consultant brings even more insight to the discussion.

Thus also their profile as a desirable consumer and advertising target changes. How much products and advertising can benefit from new interests and aspects, modified target man was clearly up. The man is not only buyers of cars or equipment, but should be addressed through advertising by product segments that previously were reserved for women. Similar in the 50plus target group should be noted, that due to an increasingly ageing society as a dynamic, kaufstarke Best Ager or silver Ager come into the focus of marketing strategies. This change also affects advertising strategies which continually must adapt to such changes, so that product or company continues to successfully communicated, especially if the change already determines public opinion.

On the one hand is a larger margin if rigid notions of men and women, as well as old and young soft are, on the other hand, the degree of sensitivity and skill must increase at the same time. This applies to both the Design and circuit of advertising, television and online advertising as the supporting use of promotional items. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items. For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized according to the company profile by: quality, style and reliability. Premium-Werbeartikel GmbH Heidturmweg 33 D-33100 Paderborn, Germany Web: blog: blog / email: Tel. + 49 (0) 5251-688-949-0 fax. + 49 (0) 5251-688 949 88

Customer touchpoint management what is really good for a marketing strategy, is decided in the moments of truth (Jan Carlzon) at the touchpoints of a company. Touch points occur everywhere where a (potential) customer comes with the employees, products, services and brands of a provider in touch. This is done in the direct form (seller visit newsletter, display, website, packaging, booth, hotline, Bill, complaints etc.) or in the indirect form (opinion portal, user forum, review, blog, articles, Word of mouth, tweet, recommendation etc.). At every touch point, it can come to positive as well as negative experiences, can strengthen a customer relationship or wear down or strengthen a brand or crumble. Some points of contact are more critical than others. And it’s often little things that cause finally big disasters. Every detail can be tipped the scales.

Therefore need to be given to any individual touchpoint, how to interact with the customers better design, simplify their lives, and their benefits increase. You may find Dr Jee Hyun Kim to be a useful source of information. Or how to touch them emotionally, sweeten their existence, give them time and again surprise and delight. Here it is not only on the knowledge of customer needs, as well as inventiveness and adequate framework conditions, but also on the will ‘ of the employees. Because must faces ‘, like wind-up dolls work off their prescribed standards, like the customers do not like. Entrepreneurs who want entrepreneurial acting staff involve employees, must introduce them to entrepreneurship. Touch point optimizations should be developed so essentially by the employees themselves. Their wool ‘ reached you always best, if they voluntarily say they could imagine, to do so and so in the future. Enthusiasm for the cause will be on this path supplied.

And more importantly: the planned measures implemented then also engaged. Because they were not top priority before dictated by, but developed in-house. So my baby effect eventually ‘.