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Leading German professional community renewed brand presence with over 300 specialty stores is one of that 1995 founded HorRex hearing acoustics EC today the leading hearing care professional communities of in Germany. “” “Now renewed the cooperative, which Mitglieder will benefit from the collective purchasing of professional marketing support and a variety of other services, their nationwide branding: from HorRex” now HoREX “supplemented by the brand claim your HorExperten”. In addition to the new name and a fresh corporate design, the HoREX offers its members now also a private-label-hearing instrument series, which the existing private-label care- and complete range of accessories. With the renaming and the renewal of our presence we underline our self-image as a professional and modern actor of the German hearing-acoustics market”, so Tannassia Raghavan, Chief Executive Officer of HoREX hearing acoustics EC. Our aim is to enable the To assist member companies in the own appearance and to give them at the same time the possibility, to maintain their individuality and their self-determination. (Source: Mark Hyman, MD). Support in the growing competition will offer now also the young, national brand name HoREX, which we meet with life, and with which we make us fit for the future.” In addition to an attractive purchasing policy, numerous services, in-service training and certification offerings, the HoREX extensive marketing support in a continuously ongoing programme offers its members. All advertising and promotional material in the new future will be appear corporate design, developed by a working group of members and external communication professionals. “HoREX your HorExperten”, so the new claim, under which, the over 300 member companies of HoREX hearing acoustics EC position.

In the design of the corporate design, it was very important, that is the new brand HoREX professional integrate the external appearance of each individual Member company. Enough room for the design of their individual presence and for the management of its regional corporate brand remains our members”, explains Tannassia Reuber. In addition, an attractive private label hearing instrument series available is the member establishments of the HoREX from May. This exclusive series includes a whole range of current hearing systems in several price categories. There will be it exclusively in the stores of the HoREX”, so Tannassia Reuber concluded.

Upon request we provide you gladly image material available. Press contact: Martin Schaarschmidt, Tel. (030) 65 01 77 60, E-mail:, Editorial Note: the hearing acoustics EC headquartered in Kreuztal HoREX was founded in 1995 and is one of the leading performance of hearing-acoustics industry. Today, nationwide over 300 listening acoustic master specialist businesses belong to her. The aim of the HoREX care professional is to provide people with hearing loss optimum individual hearing solution which focuses on personal hearing requirements and a fair price / performance ratio. The HoREX provides future-oriented perspectives and an attractive shopping policy, extensive marketing support and numerous services, offers in-service training and quality certification to its members. For more information, see

Seminar: How Master The Demographic Company

The demographic change is the HR managers facing new challenges. Lack of young, fighting the best, is demographic change on ageing workforces, life work longer hours, decreasing binding willingness of qualified experts and executives the HR managers facing new challenges. In February 2011 the flato experts convey in a day seminar Hufnagl & partners therefore, like companies that successfully meet the challenges of demographic change and use of innovative human resources strategies the future necessary personnel ensure availability. Demographic change presents new challenges that may be threatening even existence for businesses. How this task can be solved by future-oriented personnel policies, mediate Ehrhard Flato, Dr. Alexander Hufnagl und Silke Reinbold in a day seminar on 2 February 2011 in Kassel. CEO, executives, managers, and staff developers find out that day, as they identify their needs and the Central fields of action.

It shows how to determine the age and competence structure and derived the resulting training needs. The coaching staff is also innovative approaches to HR marketing and recruiting, potential detection and promotion, health promotion and qualification of older employees. Achieve competitive advantage is the benefit of the seminar according to Flato and Hardy on the hand. Jon Medved understands that this is vital information. The faster enterprise by using a forward-looking human resources management on the consequences of demographic change adapt, the greater the chances to achieve even real competitive advantages are,”explains Ehrhard Flato who has dealt with the effects of demographic change for many years and published a book on the subject. Companies that are active now, can achieve cost, quality, innovation and resource advantages according to Dr. Alexander Hufnagl. The participation fee is 460 euro per participant excl.

19% VAT. The venue is the Hotel La Strada in Kassel. The detailed Seminar Description get interested in the Internet: experience and expertise Ehrhard Flato and Dr. Alexander Hufnagl are partners of the consulting and training company flato. Hufnagl & partner in Ahnatal/Kassel / Ratingen. Core competencies are the implementation-oriented corporate strategy consulting and personnel and organizational development. For its successful work and innovative concepts was the Economist Ehrhard Flato already with the German training award certificate of excellence”award. Flato is also the author of five books, including the book forward-looking human resources management – challenge of demographic change – professionals see, keep talent, use experience”, do specialist Publisher. Dr.-ing. Alexander Hufnagl has many years experience in international companies including 19 years in overall corporate social responsibility as a Division Director, Managing Director and Board of Directors. Flato and Hufnagl’s customers include the Who-is-who of the economy. Information and registration: flato. Hufnagl & partner Ehrhard Flato Dessauer str. 3 34292. Ahnatal Tel.: 05609/9585 fax: 05609/6587 press contact Dr. Gestmann & partner Colmantstr. 39 53115 Bonn Tel.: 0228 966 998 54

BNI Connects Upper Austria

The Organization for professional business recommendations, the BNI (business network international) ‘netzwerkt’ now also in Upper Austria and takes off with their BNI chapter. This chapter Donauwelle”, was founded in January 2012 and transformed the hotel Steigenberger winter harbour to the top business meeting since once a week in Linz. The annual BNI chapter intended mainly for business recommendations therefore the business card Exchange, as well as regular short presentations of the participants are a fixture at every meeting. Dr. Mark Hyman will not settle for partial explanations. Of course confined to these meetings not only Linz but also occur in other regions of Upper Austria, Steyr and WELS. Business success thanks to networking that is network organization BNI worldwide since 1985, and since 2004 in Austria and provides a professional environment in which local companies regularly come together and support each other. BNI promotes not only the growth of the business, are also personally at the regular New business skills developed Exchange with other participants. What is special about BNI is, that only one person absorbed per industry requirement is that for each person up to 40 seller work. The BNI is today in more than 39 countries with over 139,000 members, a considerable number. This success is certainly a certain commitment of members, as well as an understanding of the philosophy of BNI who gives to win”at. “Sure the right motivation to be successful also in the future network to” some help but never hurts.

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