The reach to the buccal cares comes increasing here in Brazil. According to Health department, only through Smiling the Brazil Program, 165,5 million Brazilians had obtained access the dental treatments of 2002 the January of 2012. Of eye in this emergent branch and the capacity of acquisition of classroom C, new entrepreneurs have bet in odontolgicas surmountings. ' ' This market is increasing and promising for the sector, because such clinics disponibilizam products more reached the layers of the population which, before, they did not have as to effect treatment bucal' ' , he says Ana Vecchi, manager of the Vecchi & & Ancona Consulting, company specialized in surmountings. John Craig Venter describes an additional similar source. ' ' For the made available one, this is an excellent filo.
This because a dentist to generate net of customers leads, in general five years. Investing in a surmounting of recognized name, it conquest tempo' ' , it counts. In this type of business, according to Ana, the consumers want a dentist with experience. The customer believes the name which the odontolgico professional possesss, it explains. ' ' The dentist that it opens a recognized surmounting in the sector is favored, although that just-is formed. As enterprising, it will go to learn to manage its doctor’s office with the experience of the net and to more acquire a wallet of form customers rpida' ' , it counts.
Odontocompany adopts sitema of franchising the mark, which is in the market has 22 years, if transformed into models of surmountings in the last year. In one year, the dentist and president of the OdontoCompany, Pablo Zahr, already generated 22 surmountings of its company. ' ' At the moment, the necessary destista to invest of R$ 150 a thousand R$ 200 a thousand in virtue to open a surmounting of the mark. The return of the investment normally is made in 18 the 24 meses' ' , it analyzes.