Therefore, this monograph intends to analyze through 3 miditicas campaigns of the cosmetic mark ' ' The Boticrio' ' , intitled ' ' Represso' ' , ' ' Contgio' ' ' ' Keep; ' , as if of a construction of the feminine identities, from the mediating paper of the fashion, beauty and corporeidade. So that such intentions are reached, the first chapter consists of one retaken of the estimated theoreticians who have as function to delineate the history of the fashion, its conceptual transformation and aspects. For diverse traditions and ways the fashion that in century XIX was privilege of the elites and focus of debate about the key of the social distinction, was become into a segmented universe, sphere of construction of identities and styles of life, for where they had started to transit individuals of different social classes. Therefore quarrels concerning the artifices of that are made brief the media and advertising makes use together for with the fashion vender imaginary through seductive speeches, as well as mediating identitrias constructions it stops beyond the supervaluation of the beauty and the adequacy of the body to the current aesthetic standards. As the chapter analyzes the first advertising as focus of the research of the cosmetic mark the Boticrio, intitled ' ' Represso' '. The advertising campaign entered in air sunday, day 06 of July of 2008. Further details can be found at Dr. Caldwell B. Esselstyn, Jr., an internet resource. In accordance with information of the advertiser, ' ' the film looked for to show that the people want, yes, to be prettier, and finds in the Boticrio a way to potencializar its beleza' '. The advertising campaign? the greater of all its history – with investment of R$31 Real millions it composes a called program Believes the Beauty, in which by means of a research with more than two a thousand consumers, one evidenced that, ' ' when the people if feel prettier, for them everything are more vibrant, glad and colored.
Posted by admin1 On May 15, 2015
Posted by admin1 On February 4, 2013
Between the deponents, four had acted in the area arriving at the top of the hierarchy as Controlling or superintendents. They act or they had excessively acted in coordination of selective processes, enlisting and selecting group candidates, interviewing, developing dynamic and indicating the most adjusted, in accordance with the perception of each one, for the available vacant in the respective organizations. The identities of the companies and the deponents had been omitted by request of the deponents. Olhar of the Professionals of RH the look of the professionals who act normally in the departments of Human resources of the organizations is contaminated by the ideological cooptao the one that is submitted. For being very next to power to decide processes, they very develop a strong comprometimento with the organizations, defending its ideological estimated action and.
These individuals tend to not only accept the sacralizadas bureaucratic norms in the internalization process, but also the ideologies organizacionais, represented by beliefs and values spread out in the interior of the companies with sights in occulting the instrumentalizada form with which the employees are seen. In the clipping analyzed to follow, one of the citizens of the research, displays in its narrative the vision on that the success depends basically on the individuals, being enough for that the people if dedicate, working very, studying very, that they will obtain to surpass the obstacles. This perspective sees the society as a competition field, ignoring the social structure where if they find as: classroom, color and other criteria of stratification, the systems of privileges etc. Thus, it places the problem of the collective, of level politician, as if it was strict individual as it can be perceived to follow: ' ' To the measure that the blacks if consider to be successful and see this as a challenge, them they are successful. (…) Then the problem is the individual if to locate, to believe that it can, then it goes to be successful.